When Westinghouse decided to license out their brand for electrical accessories, Scrambled Eggz was approached to establish a brand look that would honor the rich heritage of Westinghouse and also connect with today’s consumer. With only the look established by the blue and white light bulb sleeves to build on, Scrambled Eggz developed a package line that was easily identifiable as Westinghouse but also colorful and bold so that it would stand out on shelf and segment the brand . Please scroll down to view our process.
Initial Package Concepts
Final Brand Look Applied to Boxes